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Research papers

Brand valuation in telecommunications

This paper discusses alternative techniques for the valuation of brands and concludes that a brand audit based approach provides the most realistic method of assessment. Brand valuation techniques have been in existence for around ten years. Their...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Tom Blackett, Jane Reeve
June 15, 1998
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Citation

Blackett and Reeve (1998a, June 15). Brand valuation in telecommunications. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/brand-valuation-in-telecommunications